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Find of the Month: Ever Rose


This month’s big find has a special place in my heart. Why’s that? Because it’s actually my very own business. That’s right! Over the past month, my husband (and co-conspirator) and I have launched an online clothing boutique called Ever Rose. Today, I’m psyched to tell you a bit more about why we started the store and what you can expect when shopping there.

Ever Rose Dresses

From L to R: To The Ends of the Earth Dress ($65)
Running Wild, Looking Pretty Dress ($85)
Somewhere Only We Know Dress ($64)

Let’s start with the basics. Why did I start an online store? It’s a multi-faceted answer. For one, I’ve always loved clothes and shopping. I wear a lot of dresses in particular and have regularly been complimented on them, to the point where people have literally stopped me in the street, at the grocery store, and in the mall to ask where I got something. Most of my clothes come from independent boutiques, both online and locally (and during my travels abroad), meaning you don’t see my clothes too often on other people.

Ever Rose Canada Dress Store

From L to R: Come Fly With Me Dress ($54)
Drop of Golden Sun Dress ($85)
The Signature of All Things Dress ($95)

Here’s where things got tricky. For one thing, with the dollar’s decline over the past six months or so, it became increasingly expensive for me to justify ordering from online U.S. boutiques. When you factor in the 20% exchange rate, plus shipping (also paid in USD), plus often having to pay taxes and duties when an item arrived up north, I was spending an exorbitant amount on items that seemed reasonably priced.

For another, when I decided to spend more in local boutiques, I was finding it harder and harder to find things I liked that felt appropriate for all areas of my life. I could find office dresses at the mall, but they were so formal and uncomfortable, I’d never wear them on the weekend. Or I could find super trendy stuff at the boutiques, but it all just felt inappropriate for the office (crop tops, cutouts and micro lengths need not apply).

Ever Rose How Does Your Garden Grow CardiganHow Does Your Garden Grow Cardigan ($50)

So I thought…why not create an online shopping destination that carries similar brands and styles to the ones I get complimented on? Thus, the seed of an idea for Ever Rose was born. Our aim is to carry clothes that are pretty and unique – clothes with a personality, as we like to say. The kinds of things that will become your favourites, and will earn you compliments yourself.

Ever Rose Canadian DressesFrom L to R: Perfectly Together Dress ($77)
Sixes and Sevens With You Dress ($58)
The Bunny Trail Dress ($95)

But that’s not all. We also wanted to carry things that were easy to wear and would work for all those different areas of your life. That means we try to pick things where you don’t have to fuss over what bra to wear, or you won’t have to worry about tugging on a too-short skirt all night – simple but practical details every woman values. It also means clothes that can generally work for multiple occasions. A chic dress for work should transition easily for drinks at night. Or a brunch with friends outfit should work just as well for a casual Friday at the office. Many of the items we carry also work splendidly for formal or semi-formal occasions – from a wedding to a baby shower to a special anniversary dinner.

Ever Rose Maxi DressesFrom L to R: Penny For Your Thoughts Maxi Dress ($65)
More Than a Million Miles Maxi Dress ($75)
Sugar Magnolia Maxi Dress ($65)

Price point is also a factor in what we carry. We aim to carry dresses for under $150 and everything else under $100 – in fact right now, everything is under $100. Not only is it affordable to score yourself a new frock (or cardigan), we also offer flat rate shipping of $5 on orders under $100 and free shipping on orders over $100 – plus free returns. So you can shop and try things on at home, and if something doesn’t quite work, no worries, send it on back. Basically I wanted to create an ideal online shopping experience, including detailed measurements and fit tips, so you can be as certain as possible before hitting that ‘buy’ button.

Ever Rose Summer DressesFrom L to R: The Hills Are Alive Dress ($95)
Melt Like Lemon Drops Dress ($67)
Wish You Were Here Dress ($95)

Ever Rose is just getting off the ground – we launched a few weeks back and are psyched about the response to date, which makes sense as a lot of the brands we carry are the same ones you’ll find on those (pricy!) U.S. online shops that I’ve gotten so many compliments on over the years. So far we’re carrying primarily dresses (including summer-ready maxis!) and cardigans, but over the next few months we’re also adding skirts, tops, and sweaters. And over the next few weeks, we’re going to be adding a TON of new items, so keep your eyes on the site to see the latest and greatest arrivals.

Ever Rose Sweeter Than Vanilla CardiganSweeter Than Vanilla Cardigan ($45)

I hope you’re as excited about Canada’s newest online boutique as I naturally am. We look forward to sharing more amazing styles with you over the coming months and to you adding your fave pieces to your wish lists – clothes top many of my friends’ and family members’ wish lists year after year, and I’m certain a few of Ever Rose‘s designs will end up on yours. If you have any questions about the shop, feel free to ask me in the comments!

Finally, I have a few special announcements. First, Ever Rose is kicking off a new contest this month! Each month, one lucky newsletter subscriber is going to win a free dress of their choice. You can sign up and be entered to win simply by entering your email in the subscription box – look toward the bottom of the lefthand nav on the site.

Secondly, as an extra special birthday treat to my readers, I’m upping the stakes and giving away two more dresses to two lucky readers – who will each get to pick one dress (or cardigan) of their choice. Want to win? Here’s how to enter:

1) First off! You must be a Canadian Gift Guide subscriber to enter this giveaway. Just find the ‘Gift of Gab’ box on the righthand side of this page and either hit ‘Follow’ or enter your email address. Once you’ve done that, visit EverRose.com and browse to your heart’s content. Pick your favourite item and leave a link back to it in a comment below, telling me why it’s the top of your list. You can pick more than one item! Just be sure to leave your comment by June 30, 2015.

2) Entries are limited to one per person / per email address / per household (or more if you score bonus entries). A random draw will be conducted on or around July 1, 2015 to select the winner(s), who will have 48 hours to respond before another winner is chosen in their place.

3) Entries are limited to Canadians that have reached the age of majority in their province. Quebec is not eligible for this promotion.

4) Bonus Entries: There are FOUR ways to earn extra entries into this awesome giveaway.

Follow Ever Rose on Twitter and tag @shopeverrose in a Tweet that links back to this giveaway. Link back to your Tweet in a separate comment below.

Follow Ever Rose on Instagram. Then either share one of Ever Rose’s photos on their site to your own Instagram or Regram one of the shop’s photos. Link back to your shared image in a separate comment below.

Like Ever Rose on Facebook. Leave a comment on Ever Rose’s wall about your favourite dress or what you think about the shop in general. Link back to your Facebook wall post in a separate comment below.

–  Like Ever Rose on Pinterest Repin one of our pins to your own Pinterest board of choice. Then link back to your Pin in a separate comment below. 

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Comments
142 Responses to “Find of the Month: Ever Rose”
  1. nicolthepickle says:

    Congratulations on starting a new shop. I hope it goes amazingly well.

    My favourite dress is the http://www.everrose.com/collections/dresses/products/running-wild-looking-pretty-dress . I love it.

  2. nicolthepickle says:

    I tweeted.

  3. nicolthepickle says:


    I follow on facebook and commented.

  4. Susan says:

    Congratulations on the launch of Ever Rose. I am excited for you! I think your price points and reasonable shipping rates — plus free returns will be so appealing to online shoppers. Also, who doesn’t love the fact that it is 100% owned and operated!
    I think the first dress I would choose is the Perfectly Together Dress. I am going on a cruise in the fall, and it looks like it would work well for those formal nights.
    Wishing you and your husband every success in this new venture!

  5. Mary warner says:

    I like the Flicker Like Fireflies Dress. I love the colour.

  6. lindsay d. says:

    congrats, and good luck with your business!
    here’s the dress that i just “pinned”: https://www.pinterest.com/pin/163044448986417356/

  7. Susan Patterson says:

    Good luck on your new adventure! I just wish that you would have some plus sizes, maybe a thought for the future – thank you!
    http://www.everrose.com/collections/dresses/products/to-the-ends-of-the-earth-dress

  8. Shelley N says:

    congrats on your new online business. You have picked some lovely items. I just love this dress http://www.everrose.com/collections/dresses/products/somewhere-only-we-know-dress -such a lovely pattern and very classy looking. Just a suggestion. I would love it if you could feature more dresses that are not sleeveless. I am older and I lost a lot of weight over the past 4 years. As a result the upper arms are not something I want to display. I find it really hard to get spring/summer dresses that have short sleeves. Even though Somewhere Only we know is my favourite dress, I could never wear it. Also love that many of the dresses seem to be machine washable – I won’t even buy a dress unless it is machine washable. Bravo.

  9. Audrey Skinner says:

    I love this Drop of Golden Sun Dress. It is everything about summer – bright, light and beautiful. You could wear this dress for any occasion. http://www.everrose.com/collections/dresses/products/drop-of-golden-sun-dress

  10. lindsay d. says:

    i think this dress actually COULD make me want to move to the country: http://www.everrose.com/collections/dresses/products/moving-to-the-country-dress-1

  11. Holly says:

    Congrats on opening the online store! All the dresses are so pretty but I really like this one.
    http://www.everrose.com/collections/dresses/products/signature-of-all-things-dress

  12. Sherry K says:

    This dress is perfect for so many occasions, I think I would get a lot of use with it. http://www.everrose.com/collections/dresses/products/perfectly-together-dress

  13. kiraali says:

    The Wish you were here dress is probably my favourite http://www.everrose.com/collections/all/products/no-place-like-home-dress

  14. kiraali says:

    I posted to Facebook : (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));

    Neat website! I like the contest… and I really like the fact that shipping isn't too horrible. I only wish that there were more colours in my colour palate but in due time, I'm sure!Posted by Ali Grotkowski on Monday, June 1, 2015

  15. Alison K says:

    I’m a Canadian Gift Guide subscriber. Visited EverRose.com and my favourite items are http://www.everrose.com/collections/all/products/moving-to-the-country-dress-1 = flirty fun in the sun! http://www.everrose.com/collections/all/products/flicker-like-fireflies-dress = like the layer look. http://www.everrose.com/collections/all/products/night-fever-dress = the chevron pattern opens it up to a multitude of colour combinations. http://www.everrose.com/collections/all/products/something-out-of-a-dream = hum, would I look good in teal? Thanks 🙂

  16. Alison K says:

    @shopeverrose bonus entry: Following & tweeted https://twitter.com/SoulSeeker0/status/605551170577412096

  17. katydidit21 says:

    http://www.everrose.com/collections/cardigans/products/how-does-your-garden-grow-cardigan

    I love the kimono style of this sweater and feel like you could dress it up or down.

  18. Vesper Meikle says:

    Love wearing dresses everyday and I like http://www.everrose.com/collections/dresses/products/melt-like-lemon-drops-dress because of the style and it has sleeves – I need to find more dresses that have sleeves

  19. Vesper Meikle says:

    Follow on twitter @Vesper1931 – and tweeted – https://twitter.com/Vesper1931/status/605717354891218946

  20. Rachael Bhardwaj says:

    http://www.everrose.com/collections/dresses/products/something-out-of-a-dream

    I love the colour of this dress and it looks nice and flowy for summer

  21. Vanessa L says:

    The Flicker Like Fireflies dress is my favourite. I think the green shade would go great with my red hair.

    http://www.everrose.com/collections/dresses/products/flicker-like-fireflies-dress

  22. I love the Miss American Pie Dress! So cute and feminine,and nice to wear all summer 🙂
    http://www.everrose.com/collections/dresses/products/miss-american-pie-dress

  23. I follow them on pinterest and pinned

  24. Julia H says:

    I’m already a subscriber! 🙂 As for my favourite dress, it’s pretty hard to pick! But I think I’d go with this one: http://www.everrose.com/collections/dresses/products/flicker-like-fireflies-dress , which is the Flicker Like A Firefly Dress. Why? Cause I love the colour, and I love the way that it has the under dress with the shell over it, and, also, I love that it is sexy but classy at the same time. Thanks for the chance!

  25. samantha turnbull says:

  26. samantha turnbull says:

  27. samantha turnbull says:

  28. samantha turnbull says:

  29. Chantal says:

    This is my favorite dress (somewhere-only-we-know-dress) . I love the colours and the style would suit me well. Love the website!

    http://www.everrose.com/collections/dresses/products/somewhere-only-we-know-dress

  30. Pam says:

    I am an email subscriber. One of my fave dresses is http://www.everrose.com/collections/dresses/products/no-place-like-home-dress

    because it reminds me of all the fun times I have had traveling

  31. Jessica e says:

    i really like the Somewhere Only We Know Dress http://www.everrose.com/collections/dresses/products/somewhere-only-we-know-dress because the print is very nice and the fitted shape is impeccable

  32. LILLIAN BROWN says:

  33. Elena says:

    This is my favourite on the site:http://www.everrose.com/collections/dresses/products/the-bunny-trail-dress. I like it because the bunnies are adorable and make the print a little unique

  34. Margaret Huitema says:

    Love the dresses would love to win any or all of them!

  35. Burcu says:

    I love The Bunny Trail Dress because of the style and designs on it
    http://www.everrose.com/collections/dresses/products/the-bunny-trail-dress

  36. Lisa Morrison says:

    http://www.everrose.com/collections/dresses/products/perfectly-together-dress
    I love this dress because I need an updated little black dress.

  37. I love the Perfectly Together dress because it would be the perfect black dress for summer evenings outs.
    http://www.everrose.com/collections/dresses/products/perfectly-together-dress

  38. Marlene J says:

    Favourite dress is Running Wild, Looking Pretty Dress http://www.everrose.com/collections/dresses/products/running-wild-looking-pretty-dress
    Nice shade & style for me 🙂

  39. Kelly H says:

    wow, tough choice! But i like this dress, because of the colour and trim:

    http://www.everrose.com/collections/dresses/products/melt-like-lemon-drops-dress

  40. Terry says:

    I love the colour and style of this Running Wild Looking Pretty dress.
    http://www.everrose.com/collections/dresses/products/running-wild-looking-pretty-dress

  41. Janice Lewis says:

    Wow I have never been able to pick out a dress so quickly. This has my name on it for sure….so much in love!!! http://www.everrose.com/collections/dresses/products/to-the-ends-of-the-earth-dress

  42. Darlene Boyle says:

    Perfectly Together Dress

  43. aarone mawdsley says:

    i like the come fly with me dress

  44. Debra says:

    I like the Sixes & Sevens With You Dress. But as well, the Bunny Trail dress. 🙂

  45. Pamela Turpin says:

    Love the little black dress,wish I had one

  46. I like the sweeter than vanilla cardigan

  47. truckerofbc says:

    My wife would really love it if I won this for her.

  48. truckerofbc says:

    I like EverRose on Facebook

    Roger Simmons

  49. Glogirl says:

    I’m a subscriber.
    I like the Walkin’ After Midnight Dress because it is a classic style that will last for years to come: http://www.everrose.com/collections/dresses/products/walkin-after-midnight-dress

  50. Angela Mitchell says:

    I love your selections so far. What a great idea– I have your new store bookmarked. My favourite dress so far is this one: http://www.everrose.com/collections/dresses/products/the-looking-glass-dress-1

  51. diane says:

    Congratulations! My favourite is Something of a Dream Dress because it is so feminine, simple and love the colour. http://www.everrose.com/collections/all/products/something-out-of-a-dream

  52. Linda Richter says:

    Well Done! One of my faves is the fireflies dress, it is so sweet!

  53. Vicki Ho says:

    http://www.everrose.com/collections/dresses/products/something-out-of-a-dream
    or
    http://www.everrose.com/collections/dresses/products/flicker-like-fireflies-dress
    the first one is one I would wear to an upcoming wedding. the second one I think would be great on my niece. its so her.

  54. Lynn M says:

    What a great selection. I do not know if I could pull this one off but I love the dress.

    http://www.everrose.com/collections/dresses/products/the-hills-are-alive

  55. Donnah P says:

    All of the dresses are really so different. I really like the sixes and sevens with you

  56. Brenda Penton says:

    I love The Bunny Trail Dress http://www.everrose.com/collections/dresses/products/the-bunny-trail-dress I think it would fit me great and it would be a dress that could be worn all throughout the year.

  57. lilfifi says:

    I absolutely love the Riders on the Storm Dress . I love the looseness and it will be airy and breezy on a summer day. I also love the pattern at the neckline, very aztec ! Gorgeous!
    http://www.everrose.com/collections/dresses/products/riders-on-the-storm-dress

  58. Cairine says:

    http://www.everrose.com/collections/dresses/products/running-wild-looking-pretty-dress
    My favourite is Running Wild, Looking Pretty, love the colour.

  59. I love the Penny For Your Thoughts Maxi because the skirt is classy looking and can take you from daytime to evening easily
    http://www.everrose.com/collections/maxi-dresses/products/penny-for-your-thoughts-maxi

  60. prairiebelle says:

    I follow Ever Rose on twitter and tweeted

  61. prairiebelle says:

    I like them on facebook and commented

  62. prairiebelle says:

    I follow them on pinterest as prairiebelle44 and pinned

  63. Anu Chopra says:

    My favorite is the http://www.everrose.com/collections/dresses/products/good-ship-lollipop-dress because it can be worn casual or for a night out and looks very comfortable! I like the material as well.

  64. Tina L. says:

    I like the To The Ends of the Earth Dress because you can wear it anywhere.
    http://www.everrose.com/collections/all/products/to-the-ends-of-the-earth-dress

  65. Michelle says:

    I love this dress because yellow is my favourite colour. http://www.everrose.com/collections/dresses/products/melt-like-lemon-drops-dress

  66. yvonne says:

    I love the How does your garden grow cardi. it’s hard to find a suitable cover up during the summer time when traditional cardis are too warm.

    http://www.everrose.com/collections/cardigans/products/how-does-your-garden-grow-cardigan

  67. Janet P. says:

    I love the Sweeter Than Vanilla Cardigan sweater. It would go well with so many tops and is so pretty too. http://www.everrose.com/collections/all/products/sweeter-than-vanilla-cardigan

  68. Janet P. says:

    I liked Ever Rose on Facebook and commented. https://www.facebook.com/shopeverrose/posts/983828798315670

  69. voxworld says:

    I really like To The Ends of The Earth Dress, beautiful soft colors, I like the way it flows it looks nice and light for summer.

  70. i would pick this dress because it is cute and i think it would be flattering on me

    Bunny Trail Dress, Ever Rose, Ever Rose Dress, Bunny Dress
    Bunny trail dress, black, day dress, belted, animals
    Bunny trail dress, black, day dress, belted, animals
    Bunny trail dress, black, day dress, belted, animals

    The Bunny Trail Dress

  71. aly3360 says:

    My favourite item on their site is a toss up between the Night Fever Dress and the Running wild, looking pretty dress. They are both lovely and I think could be very versatile.

    http://www.everrose.com/collections/dresses/products/night-fever-dress

  72. aly3360 says:

    I followed ever rose on pinterest and pinned this pin (aly3360)

  73. beach650 says:

    Congrats, what exciting news!! So many great dresses. I’m really liking Walkin’ After Midnight Dress – perfect for looking professional at work (assuming it is long enough), but chic enough to wear out after work too. http://www.everrose.com/collections/dresses/products/walkin-after-midnight-dress

    One wish for this site, as you develop it? Often on modcloth the dresses are deceptively short (frustratingly so), which you can’t tell from the photos on the mannequin. photos of the dresses on people instantly give an idea of how short the dress is which makes it easier to click add to cart!

  74. stacey h says:

    i’m a subscriber and i love the firefly dress – the colour is wonderful and it would flatter my body type
    http://www.everrose.com/collections/dresses/products/flicker-like-fireflies-dress

  75. stacey h says:

    sent a tweet

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  2. […] entry into this month’s Ever Rose Find of the Month. Tell me in the comments below – what’s your favourite hue from the line? Click here to […]



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