Colour Story: MAKE UP FOR EVER Goes For the Bold

What It Is: One thing I can say about MAKE UP FOR EVER: They’re never satisfied. Their latest beauty innovations combine seriously bold colour with seriously staying power – we’re talking waterproof, sweatproof, stay-all-day makeup, JUST what you need for the sizzling dog days of summer and wedding season alike. The brand’s latest AQUA XL products include Color Paint, which comes in a paint-like tube and formulation, and glides on with supreme ease. I’m a sucker for the lustrous look of creme shadows but have never been able to justify buying them because they crease so easily – not the case with AQUA XL Color Paint, which gives you that same look without the fuss. Plus it blends like a dream and works particularly well as a base. Seriously, I was amazed come 6 p.m. on a recent hot day to see my eye makeup look as flawless as it did when I applied it at 7:00 a.m.!

The second item is AQUA XL Ink Eye Liner, which comes in over a dozen shades from metallics to mattes. It’s a true liquid liner that you apply with the included sponge tip applicator, which is specifically designed to make it easy to go from a thick line to a thin one for that perfect cats eye winged look. I did find it took an extra coat to really get the pigmentation I wanted, but the staying power was pretty impressive considering I’m a gal whose eyes tend to water throughout the day. Now I just have to try these awesome products at the beach!

Who It’s For: Your beauty-loving best friend. Your sun-loving sibling. Your tends-to-sob bride-to-be.

What It Costs: The Color Paint retails for $31 a tube, while the Eye Liner is $30.

Where It’s At: Shop or the MAKE UP FOR EVER site.

Get an extra entry into my Adi + Olive giveaway by telling me in the comments below – which of these products are you most keen to try? In what shade? Check the Color Paint and Eye Liner hues.

24 Responses to “Colour Story: MAKE UP FOR EVER Goes For the Bold”
  1. katydidit21 says:

    I would like to try the Eye Liner in Lustrous Plum.

  2. Joan G. says:

    I would love these – my favourite is the Lustrous Violet Eye Liner.

  3. Chanel says:

    I am most excited to try the Color Paint in COLOR I-50 – Iridescent Warm Beige. I think this would make a lovely highlight in the inner corner and under the brow!

  4. Heather Swanson says:

    I like lustrous violet

  5. angela eagle says:

    Color Paint in Matte Orange

  6. cookie3 says:

    I’d love to try the Liner in l-90 Lustrous Violet.

  7. Lindsey says:

    I’d like to try the eyeliner in matte intense brown.

  8. Anne Derkat says:

    I’d love to try the eyeliner in Lustrous Plum.

  9. Mary Danieli says:

    I’m thinking Iridescent Warm Beige and Matte Intense Brown. Killer combo.

  10. Alyssa says:

    I’d like to try a black liquid liner!

  11. aketch says:

    The lusterous taupe looks interesting!

  12. Cathy C says:

    The product I would like to try the Eye Liner in Lustrous Plum.

  13. Susan says:

    I like the colour L12 Lustrous Grey in the Aqua XL Ink eyeliner.

  14. Liquid black eyeliner for my daughters

  15. intensev5 says:

    I liked the eye liner in Diamond Brown

  16. Kim K says:

    I like Matte Electric Blue

  17. Victoria Ess says:

    I’d love to try their black eye liner!

  18. bkick1 says:

    I would like to try the Brown Diamond Eye Liner.

  19. These look amazing 🙂 Thanks for sharing!

  20. Aimee says:

    I am a subscriber. I’d like to try the eyeliner in matte intense brown.

  21. Alison K says:

    Bonus Adi + Olive Entry: of these products, I’m most keen to try MAKE UP FOR EVER
    Aqua XL Color Paint Shadow Color I-80 – Iridescent Pink Beige because it can be used as both a liner and shadow and I think the colour would be a change from black

  22. veronica says:

    i would give any shade a try. I like to switch thinks up every now and then.

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