Find of the Month: Maybelline
Like most beauty mavens, my collection is a mixture of high-end luxury products from the likes of Sephora and department stores, and way-awesome affordable finds from my local drugstore. These days, it’s amazing how competitive those drugstore brands are – constantly releasing new products, innovative formulas, and totally on-trend colour choices. Truthfully, I often find myself gravitating toward Maybelline when I’m perusing the beauty aisles. I’ve had a long-term relationship with their Lashfinder Mascara (which is only available at Shoppers Drug Mart), I flipped for their on-par-with-high-end Eye Studio Lasting Drama Gel Eyeliner, and more recently, I’ve fallen in love with the airy-soft formula of their Dream Bouncy Blush (goes on like a cream, dries like a powder).
Naturally when the opportunity crossed my path to highlight a few more of their latest & greatest beauty finds, I jumped at it. Because here’s the truly awesome thing about bargain-priced beauty finds: you can stock up on tons of them and put together a swell gift basket, grab a few and toss them into someone’s stocking, or you can use them as a way to dabble in an entire product line. Never tried gel eyeliner? I not only recommend giving it a go with Maybelline, but sticking with it afterward – the results are undeniable. And so is the awesomeness of this month’s pretty picks!
Dream Fresh BB – $10.50
I mentioned above that I love Maybelline’s Dream Bouncy Blush, and this BB Cream is in the same vein – light, airy, and instantly smoothing. I talked about BB Creams last month, but for a quick recap: this is the latest godsend product from beauty land (via Asia). Instead of heavyweight foundation, these light coverage miracle creams are meant to work overtime with multiple benefits. In the case of Maybelline’s product, we’re talking eight different duties, including SPF 30, minimizing imperfections, and giving you a healthy, enviable glow. This product is particularly minimal because unlike other products which use water-in-oil emulsions, this one uses a gel-in-oil emulsion. Available in five shades, it’s great for busy moms looking for an instantly polished look, or for beauty diehards that are keen to try every BB out there (hint: this one might be your go-to!)
Color Show Nail Polishes – $3.99 each
Maybelline did a serious overhaul of their nail polish collection this past spring – ushering in a new era of runway-inspired shades and funky finishes, with everything from electric lime to classic red to dramatic whites and blacks. With over 30 shades, you can bet that there’s not only a colour for your friend’s nail wardrobe, but that it’ll also match what’s in the bottle. Like high-end polishes, Maybelline boasts an excellent true-to-shade ratio. I’m already salivating over the shimmery neutral Sweet Clementine and the wintry Iced Queen! Nail polish is a kick-ass gift because you can safely buy it for your girlfriends without worry about matching shades or skin concerns – virtually any gal can rock any shade from this set!
Expertwear Luminous Lights Eyeshadow Collections – $8.99
Work that ice princess look with one of these two new pearly-finish eyeshadow collections from Maybelline. The nifty thing about these palettes is the way they take the principles of a smokey eye – crease, base, lid, liner – but only use light, shimmery shades for a decidedly (on-trend) smokey-turned-shimmery finish. To up the shine factor, these particular shadows are infused with extra dense levels of opalescent pearls for a gorgeous everyday glow. A definite must-have for your friend that’s always diving into the latest beauty trends, or for your little sis that needs to ease up on the ten layers of liner.
Colossal Cat Eyes Mascara – $8.99
Maybelline is probably best known for their amazing mascara collection, including their long-lauded Great Lash mascara. Their latest innovation is designed with a feline eye in mind – think huge, sweeping lashes designed to give you that perfect swinging 60s sultry look. The unique brush uses twisted bristles and a gentle curve to maximize the amount of creamy, volume-boosting mascara actually applied to your lashes for a super lush look. Seeing as how mascara is the beauty buy that should be refreshed the most often (ideally every 3 months or so), this is a great choice to stuff into your family member’s stocking this holiday season – they’ll be due for a New Year’s pick-me-up!
Color Sensational High Shine Gloss – $9.99
Looking for an eye-popping pow addition to your beauty routine? Look no further than these brilliantly shiny, lacquer-finish lip glosses that just hit the shelves in the last few weeks. With twelve shades ranging from bold brights to shimmery neutrals, you can easily find the right colour that will work with any gal’s life, skin tone, and personal style. What I particularly dig about lip gloss is, well, you can never really get enough. It’s an easy way to transform an outfit that doesn’t take the precise application skills of say, lipstick, and it’s a high-impact makeup statement – especially when it’s this shiny! Pucker up kittens!
I’m feeling more beautiful just by writing about this stuff – aren’t you? If you’re feeling inspired to add some new glam to your everyday look, you may be in luck – I’m giving away a Maybelline gift basket valued at over $100! To enter:
1) Leave a comment by October 31st on which Maybelline goodie featured in this post you’d most love to try (or buy for a friend!)
2) Entries are limited to one per person / per email address / per household (or more if you score bonus entries). A random draw will be conducted on or around November 1st to select the winner, who will have 48 hours to respond before another winner is chosen in their place.
3) Entries are limited to Canadians that have reached the age of majority in their province. Quebec is not eligible to participate in this promotion.
4) Bonus Entry: Pin-a-day. You have the opportunity to pin one item for every new post published over the contest period. Simply throw your pin links back in the comments here. Oh yes, and said pinning starts today – so you can earn a total of 31 bonus entries over the contest period! I like those odds
5) Bonus Entry #2: Stay tuned on the latest & greatest developments from the folks at Maybelline. Like ‘em on Facebook and be prepared to get pretty-inspired! Leave your Facebook username in the comments below so I can verify you’ve truly liked em, should you be selected as the winner.