5 Questions With Shop for Jayu

Like I mentioned the other month, I’m a proud ambassador for Canadian jewelry brand Shop for Jayu. A few of you have already been lucky enough to win some stunning pieces from this awesome line, and your comments made it clear you’re keen to learn more about these sparkling gems. I had the opportunity to interview line creator Sally Han, and I’m pleased to share a little bit more about Shop for Jayu with you so you can shop with a brain full of facts and excitement.

Celestine Earrings - $68

Celestine Earrings – $68

Canadian Gift Guide (CGG): How was Shop for Jayu born?

Sally Han, Founder of Shop for Jayu (SH): I started designing jewellery when I was 19 years old. Although I’ve never taken jewellery classes, my parents are both designers for tailored clothing and bridal wear so I’m sure I’ve been influenced by them. It came so naturally to me when I first picked up my pliers.

I named my first brand Psalms 91:1 Accessories after my favourite Bible verse. I started selling my designs at charity events and helped raise funds for Sick Kid’s Hospital, the crisis in Haiti, North Korea, etc. The vision of Psalms 91:1 Accessories was to give job opportunities to widows and orphans around the world and teach the skill of jewellery making.

In order to accomplish this vision, we created a sister brand called Jayu, to carry fashionable, trendy and high quality jewellery that was more affordable and available – opening up more job opportunities for women around the globe. We named it Jayu, which means freedom in Korean. “Shop for Jayu, Shop for freedom.”
Shop for Jayu Willow Necklace

Willow Necklace – $52

CGG: Who is Shop for Jayu meant for, style-wise?

SH: The goal of Shop for Jayu is to offer fashionable and popular designs at prices comparable to major retailers but to remain incomparable in the degree and excellence in quality than that of competitors. Shop for Jayu is meant to attract a broad range of styles from urban, glamour, to bohemian and ultra-feminine. The Shop for Jayu girl is someone who has fun dressing up, even at work.
Kendall Bracelet - $19

Kendall Bracelet – $19

CGG: What inspires the Shop for Jayu collections?

SH: I do a lot of travelling. For example, this month my husband and I went on a road trip across 13 U.S. states and spent some time in LA. That’s just one inspiration though. For Spring 2014, the collection was largely inspired by friendship. My best friend is a great source for talking about style and fashion, and she even helped me with this season’s concept and styling.
Shop for Jayu Hologram Pieces

Jazzlyn Earrings – $12 & Greta Necklace – $42

CGG: What current jewellery trends are you loving?

SH: At the moment I quite love graphic and edgy pieces. I also think holograms have come back in a big way – you’ll see them sprinkled throughout our latest collection. They’re great because they go with just about everything and really catch the light beautifully. 

Noemi Earrings - $28

Noemi Earrings – $28

CGG: Do you have any recommendations for people who aren’t quite sure how to style their jewellery?

SH: Always think outside of the box. Don’t be afraid to layer gold with silver or feminine with edgy pieces.

Let your jewellery be the centre point of your outfit and make a statement! If you’re looking for a good starter piece to enhance your jewellery wardrobe, I recommend the Noemi side way studs. They’re one of the most popular earrings on our site, and are perfectly priced for gift-giving. They can be dressed up for an elegant evening or dressed down for your work wear or a live show.
Okay my stylish readers…want to get a little more chic? I’m giving away a pair of the Noemi Earrings pictured above to one lucky reader. Want it to be you? Here’s how to enter:

1) Visit the Shop for Jayu website and tell me what pair of earrings (after the gorgeous Noemi studs of course) you’d most like to adorn your ears with. You can spy the product names by looking at the upper left corner of the page, just under the brand’s logo. You have until May 12, 2014

2) Entries are limited to one per person / per email address / per household (or more if you score bonus entries). A random draw will be conducted on or around May 13, 2014 to select the winners, who will have 48 hours to respond before another winner is chosen in their place.

3) Entries are limited to Canadians that have reached the age of majority in their province. Quebec is not eligible for this promotion.

4) Bonus Entries: Like Shop for Jayu on Facebook, leave a comment on their wall with the name of your favourite earrings, and link back to your Facebook comment below. Please be sure to post your link to your FB comment in a separate post, or you won’t be credited for the bonus entry.

FUN ASIDE! Shop for Jayu is having a crazy ‘Spring Cleaning Sale’ this weekend. If you’re in Toronto, be sure to pop in for some amazing deals. shopforjayuspring


55 Responses to “5 Questions With Shop for Jayu”
  1. Joan G says:

    I like the Crystal Octagon Violet Studs – they look interesting.

  2. Taps says:

    i like the black and white earrings Lilou WHT/BLK

  3. Susan says:

    I like the Crystal Blue Oval Studs.
    Thanks for sharing more information about this brand. I really appreciate a company that is trying to help women learn skills and move from poverty to self sufficiency and a better life. Well done Jayu!

  4. Carol Lovegrove says:

    The Noemi Earrings look fantastically fabulous.

  5. Deanna Barkley says:

    I like the opal earrings.

  6. Audrey Skinner says:

    I love the Flowery Hoops JU198.

  7. Dreena says:

    I like these: Kaye Gold.

    Those Noemi earrings are awesome!

  8. louise says:

    I love the Aimee JU398GLDhttp://shopforjayu.com/earrings/aimee.html#.U1lWlk9OVPA

  9. louise says:

    I commented on their fb https://www.facebook.com/pages/Shop-For-Jayu/343173009045208 Facebook name Louise gilbert

  10. Lori P says:

    I quite like the Aimee earrings (JU398GLD)

  11. Patricia says:

    I love the Atsushi Gold earrings, they are so unique.

  12. Susan T. says:

    I love the Mini Graphic Rose White studs. Super cute!

  13. Susan T. says:

    I like Shop for Jayu on Facebook as Susan Terendy.
    My post on their wall: https://www.facebook.com/permalink.php?story_fbid=815401605155677&id=343173009045208&stream_ref=10

  14. lyn212 says:

    I love the
    Delight Blue earrings.

  15. CLC says:

    I like the Emerald in Mesh ones.

  16. Pat B says:

    The little birds on a branch are pretty sweet – JU124SLV

  17. GARRY S says:


  18. Lisa B says:

    I love the Jess earrings. Both the silver and the gold!

  19. Barbara Dye says:

    beautiful bling!

  20. Lisa says:

    I like the JU390 silver earrings.

  21. cookie3 says:

    Frozen . these are so different, yet edgy.

  22. diane says:

    I like Edgy Hearts Silver.

  23. Jessica says:

    love the Atsushi Silver earrings

  24. linnett says:

    Love the Lexi in blue earrings

  25. Anne Derkat says:

    I like the JU40CLR arrings.

  26. photomum says:

    I liked the Jules Blue Earrings

  27. Edith Rennes says:

    My favourite is JU322BLU

  28. intensev5 says:

    I like the JU325 earrings

  29. Angela Mitchell says:

    I like the “Frozen” earrings.

  30. mcmc says:

    the Lexi in blue earrings are one of my favorites

  31. Victoria Ess says:

    I love the Frozen JU397 earrings.

  32. I love the Flamingo Chandeliers. Very springy.

  33. Megan Young says:

    I love the mini graphic rose pink earrings

  34. Alison K says:

    Visited the Shop for Jayu website and the pair of earrings I’d most like to adorn my ears with are Aimee / JU398GLD / http://shopforjayu.com/earrings/aimee.html#.U12nvleWOM8

  35. Jessica Lord says:

    i like the Aimee

  36. LisaB says:

    I like that they offer some cool stud earrings – those are hard to find. My pick is: Teri Silver

  37. Lorzie says:

    Love the Mila earrings. Drool

  38. The pair of earrings I would most like to adorn my ears with are called ‘Flamingo chandelier’!

  39. JU320 clear are really pretty!!!

  40. janicour says:

    Allready liked on facebook!

  41. Wanda Bergman says:

    I really like the Mini Graphic Rose Black earrings.

  42. Aimee says:

    I like the opal earings

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