Bright Eyed and Bushy Tailed
What It Is: Rimmel London’s first-ever mascara designed to make you look (and feel) more awake. Like all mascaras, this one hones in on one particular feature – basically lifting your lashes up and away from your eyes to diminish any sleepy or drowsy eye syndrome. Formulated with vitamins and cucumber extract, the formula is designed to be gentler on your lashes too, moisturizing them throughout the day. I’ve had the chance to try it myself and I can tell you it does at is says – my lashes were beautifully separated and long, although if you have sparse lashes you might find it doesn’t build up the volume quite as much as you desire. One of my favourite applications for it was on my bottom lashes – the spiral-y brush grips your lower lashes beautifully to define and darken them.
Who It’s For: Your beauty blogging friend, to add to her collection. Your getting-into-makeup niece or daughter, as a nice starter product. Yourself, because what girl doesn’t love trying new mascaras?
What It Costs: $8.49
Where It’s At: Drugstores and mass market retailers across Canada.
It’s been a beautiful week here on the CGG. If you want to nab a bonus entry into my L’Occitane eau de toilette giveaway, then you’ll want to leave a comment below telling me what you think of this beauty gift idea!
Canadian Gift Guide 
Anything that helps me look more awake is a bonus 😀
Very useful gift
A nice mascara at a very reasonable price too.
This looks great, I’ve never seen it before!! 🙂
I do have a favourite mascara, but it is quite expensive. So I would be more than willing to give this mascara a try. Thank you for your review. I think this would make a lovely gift!
I love the sounds of this mascara! Goodbye droopy eyes? Yes please…!
There are just too many different kinds of mascara out there and they all seem more or less the same to me – so I will have to pass on this one!
I would like to try this new product
Sounds too good to be true. Would have to try it to see if it works.
I really don’t have a problem with a sleepy look – I’ll pass.
Rimmel has great prices and I am going to try this mascara out for sure.
You don’t mention if this mascara comes in a waterproof version. I have allergies and have to wear mascara that doesn’t end up on my cheeks. I will have to check it out.
I rarely use mascara so would certainly try this one if I had the opportunity.
would like to try this new product
I like how it has moisturizing effects. I would love to try it!
Moisturizing? that is new isn’t it? Sounds like it needs to be tried.This would make a great gift especially for your babysitter on her b-day, xmas or what have you.
Is it infused with caffeine? 🙂 WAKE UP you wimpy eyelashes!
I’m always up for trying new products!
The new Rimmel London’s Lift Me Up Mascara sounds unique! Gentle ingredients and comes at a great low price.
Sounds like it would be quite effective. My eyelashes are getting a little sparse so it probably is not a great product for me (I usually look wide awake anyway).
I would love to try this new mascara with a moisturizer to make me bright eyed and bushy tailed – thank you!
Something In The Air (L’Occitane eau de toilette) bonus entry: I think this beauty gift idea is a step in the right direction & innovative product. Interesting! Thanks
It sounds like a great idea if it truly makes you look more awake. I find it interesting that so many plants and foods are ending up in cosmetics these days!
I love Rimmel’s mascara that is infused with Argan Oil. Can’t wait to try this newest offering. I love that it lengthens and moisturizes.
Anything that makes me look and feel more awake, I’m going to buy! I like the idea of cucumber extract, sounds interesting.
This new mascara looks worth a try!
Will definitely give this one a try.
I have tried this mascara, and it does what it says. I have a few favourites, and this is one of them.
I haven’t used Rimmel products in a while but it sounds good!