The Wet Look
What It Is: MAKE UP FOR EVER is always innovating your typical beauty products – and this time they’ve gone back to basics by infusing their face and body foundation with the purest of elements: water (granted, theirs is infused with pro-vitamin B5 to provide hydration). The result? An extremely fluid foundation that feels super lightweight as you apply it, while offering no-transfer, waterproof coverage. Available in 20 shades, it honestly feels like you’re applying water to your face – great if you’re looking for that lighter, dewier finish to your skin.
I got to try it out myself and here’s what I’d say – it takes some getting used to, but in all, I liked the product. The coverage is medium to light – I have pretty flawless skin to begin with, which means I’m actually a fan of foundations that don’t look like I’m wearing an (unnecessary!) mask. While I always think applying a foundation with your fingers is a good, tactile way to get a sense of the product’s formulation and coverage, I actually think this product performs best with a brush to really even things out. Now, if you apply it and aren’t super happy with the level of coverage, wait. I kept on applying the first time I used it and started to veer into mask territory. I found that as the product dried (which was fast, but perhaps not as fast as a traditional foundation) it also evened out and gave me more coverage. I’ve learned now to apply one coat with a brush, give it a minute to set, and then apply more anywhere that needs a little extra coverup. The result? Totally fresh-faced and even, with a slight satiny sheen!
Who It’s For: Your little sister, who needs to learn that foundation doesn’t mean slathering on product! Your best friend, to show off her glowing skin. Yourself, to hydrate that summer-parched skin well into the winter.
What It Costs: $54
Where It’s At: You can buy it at Sephora online and in-stores.
BONUS entry into my Creature Comforts giveaway – shoot me a note in the comments below; do you wear foundation? Would you want to try out MAKE UP FOR EVER’s latest face & body product?
Canadian Gift Guide 
I don’t usually wear foundation because I don’t like the mask look either. I would like to give this product a try though.
I wear foundation sparingly and occasionally and I like to use one with SPF.
I have never worn foundation and I doubt I would start now 😉
I rarely wear foundation and very light when I do, but would like to try this.
I wear foundation sparingly, but would give it a try
I am sure my wife would love those
I wear foundation some days, but always go for a lightweight one and don’t apply to my entire face, just where I need coverage. I would try this for sure. I love that it is so light feeling.
I wear foundation for special occasions this new product looks lovely
I have to admit I don’t wear foundation unless we are getting pictures done. I’m always up for trying new products though. I am a subscriber.
I don’t wear foundation but my daughter has tendency to look a little too made up
This sounds like a foundation I would like so I might check it out at Sephora next time.
I wear foundation and would love to try some MAKEUP FOREVER products! They are such good quality but unfortunately outside of my price range
I already use their foundation everyday but I would like to try this water blend.
I haven’t used a foundation in years but would be willing to try out this one.
I wear foundation and would love to try some MAKEUP FOREVER products
Oh my ….Yes I wear foundation and I’ve heard so many good things about this awesome ”Make up forever water blend” product !! I’m in the process to find ”the” foundation that will fit with my tone because I’ve never wear it before and I’m 39 !!! Thank you for this nice contest !
I normally don’t wear foundation but I’d love to give this a try.
I normally don’t wear foundation but would give this a try,
I don’t often wear foundation. I prefer pressed powder generally. But this is intriguing.
I wear foundation but usually in the cream to powder formulations.
I don’t wear foundation too often anymore — mostly when I have to dress up for something. I would try this foundation as I like a light, fairly sheer coverage.
I wear foundation and would love to try this product!
I do wear foundation. And I would love to try out MAKE UP FOR EVER’s latest face & body product
BONUS Creature Comforts ENTRY: I do wear foundation & yes I’m willing to try out MAKE UP FOR EVER’s latest face & body product – you never know when you’ll come across a new favourite. Thanks 🙂
I do wear foundation in a light/medium shade-beige based. I would want to try the make up for ever latest face & body product.
Yes I want to try this out! I still have not found my perfect foundation!
Thanks for the application tips! I’d love to try this!
I don’t think I’d try this as I’m not much of a foundation fan. A touch of BB cream and I’m good to go.
Mylittle sister is crazy for makeup forever products!! Omg i so want to get this for her she didnt try this product so she will be very happy to receive this.
Thank you XOX
I really want to get this for my sister she loves makeup forever products.
thanks ❤