It’s In The Bag


What It Is: The quest to find a perfect purse is not lost on most women. Take Joanna, the founder of newbie bag line JEMMA. She was tired of hunting down a bag that met her professional needs in terms of both aesthetics and functionality, so she ended up creating her own. The Emma (pictured in blue, above) is a leather bag that’s loaded with features. It stashes a 15″ laptop, has multiple tech sleeves, plus a bunch of other compartments to keep everything from your keys to your lipstick organized. It can be carried multiple ways (a must-have if you’re commuting) and it’s available in three chic colours. The Emma bag is such a hit, the brand has followed it up with the Jojo bag (the cute taupe / pink style you see above), designed to be the ultimate ladylike go anywhere bag for weekends and holidays. The timeless silhouettes and styling means buying the two of these bags will basically complete your purse wardrobe!

Who It’s For: Your wife, so she can stop buying purses and be satisfied with THE purse. Your sister, who just graduated and nabbed her first big job in the city. Your mom, as a gorgeous keepsake piece she’ll love to show off to her friends.

What It Costs: The Emma is $398 USD and the Jojo is $358 USD.

Where It’s At: Both bags can be bought at JEMMA.

BONUS entry into last week’s Pantone Colour of the Year cosmetics giveaway – tell me in the comments below, what do you think of these chic bags?

51 Responses to “It’s In The Bag”
  1. Kim K says:

    I think they are great little purses for professionals or a special night out. I am a subscriber. Thanks 🙂

  2. nicolthepickle says:

    I like them all, but especially the Emma.

  3. Joan G. says:

    I could definitely se me purchasing one of these bags,

  4. aketch says:

    I like them all, especially Emma. Jojo reminds me of some of my mother’s purses from the sixties.

  5. Marla says:

    I love the Emma bag – so beautiful

  6. Sherry K says:

    I like both of the bags. The Emma would be perfect for my daughter for work.

  7. ginafleury says:

    I like the blue bag the best and love the ability to carry the computer!

  8. aclily19 says:

    Cute. I like the bigger one best. I like to carry my whole life around with me 🙂

  9. Anne Derkat says:

    I love the blue bag is it would fit my needs so very well.

  10. intensev5 says:

    I really love the blue one!

  11. Norma D says:

    The Emma bag is very cute and practical!

  12. Kathleen says:

    Classy. The pink bag is my favourite

  13. cookie3 says:

    The Emma bag in Black & Vanilla is super cool & practical.

  14. Lindsey says:

    Gorgeous! I love that you can fit a laptop in the Emma.

  15. Love the Jojo in pink, combined business and casual

  16. mcmc says:

    The Emma bag is the one I like!

  17. Kelly H says:

    They look sharp, but not really my style

  18. aly3360 says:

    They’re nice bags, but not something I would pick up for myself.

  19. katydidit21 says:

    Nice bags, but I prefer a crossbody bag.

  20. corkrose says:

    I like these but I also feel that crossbody is the best – as my hands are always full 🙂

  21. Aimee says:

    I’m a subscriber
    I like that the Emma bag is big enough for a laptop.

  22. Kim Hamilton says:

    Love these purses, very retro look and greasy colours for the season. Personally I love the Jojo- very 50s!

  23. lindsay d. says:

    these bags are fantastic! i’d like one of each (emma in “navy” and jojo in “ballet”) 😉

  24. Chantelle Alvey says:

    I think they are very cute, I don’t think they would be compatible with my life though, I like something with a longer strap that I can wear instead of carry so that I have my hands free

    • JEMMA Bags says:

      Hey Chantelle! All of our bags come with an adjustable crossbody strap. The JEMMA Bags have everything you need!

  25. Lia says:

    They are adorable!

  26. dabrowne says:

    They are sweet purses, but not really my style.

  27. Mary Warner says:

    I am always looking for an “Emma” with lots of compartments.

  28. JEMMA Bags says:

    Hi Everyone! All JEMMA Bags come with adjustable crossbody straps!

  29. JEMMA Bags says:

    Hi everyone! All JEMMA Bags come with an adjustable cross-body strap! JEMMA Bags have everything you need.

  30. Alison K says:

    Pantone Colour of the Year cosmetics bonus entry: the fact that it can hold a laptop is very appealing ‘cos it looks like a regular purse. Thanks

  31. Christine Holliday says:

    Emma is beautiful!! such class and elegance!

  32. Susan says:

    These bags are lovely. Wish I could afford one.

  33. Debbie White Beattie says:

    I like all 3 but the blue one is my favorite

  34. Gigi says:

    I love all three but really like the taupe jojo bag.

  35. Susan Patterson says:

    These bags are fantastic and I love all three of them! Thank you!

  36. Lynda Larsen-Baldry says:

    I love all 3 Bags thank you

  37. Erin W says:

    I like these bags for someone professional, but they wouldn’t work for my everyday life.

  38. Shelley N says:

    They are very lovely. great that the one can hold a small laptop which means fewer bags to cart around

  39. Rachel C. says:

    Love these bags! Especially the navy one.

  40. These are very elegant and lady-like. I think I’d use them for special occasions. Normally I can’t function unless my bag goes over my shoulder, or cross-body.

  41. Victoria Ess says:

    I think they are beautiful!

  42. AliKira says:

    Oh gosh the Emma bag would be perfect for my needs!

  43. Donna L. says:

    I love these bags. The pink bag is so feminine.

  44. I love all the bags especially the pink one 🙂

  45. I like all of them!! They look stylish, unique and comfortable.

  46. Jessica e says:

    I think they’re so stylish!

  47. monica says:

    these bags are lovely and very stylish

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  1. […] On the priority list of most women: the quest to find the perfect handbag for work and life. It is important given that we carry it literally everywhere we go, for every occasion. I like to think of it as a meaningful investment for a lifetime need. View Here. […]

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