It’s In The Bag
What It Is: The quest to find a perfect purse is not lost on most women. Take Joanna, the founder of newbie bag line JEMMA. She was tired of hunting down a bag that met her professional needs in terms of both aesthetics and functionality, so she ended up creating her own. The Emma (pictured in blue, above) is a leather bag that’s loaded with features. It stashes a 15″ laptop, has multiple tech sleeves, plus a bunch of other compartments to keep everything from your keys to your lipstick organized. It can be carried multiple ways (a must-have if you’re commuting) and it’s available in three chic colours. The Emma bag is such a hit, the brand has followed it up with the Jojo bag (the cute taupe / pink style you see above), designed to be the ultimate ladylike go anywhere bag for weekends and holidays. The timeless silhouettes and styling means buying the two of these bags will basically complete your purse wardrobe!
Who It’s For: Your wife, so she can stop buying purses and be satisfied with THE purse. Your sister, who just graduated and nabbed her first big job in the city. Your mom, as a gorgeous keepsake piece she’ll love to show off to her friends.
What It Costs: The Emma is $398 USD and the Jojo is $358 USD.
Where It’s At: Both bags can be bought at JEMMA.
BONUS entry into last week’s Pantone Colour of the Year cosmetics giveaway – tell me in the comments below, what do you think of these chic bags?