It’s In The Bag
What It Is: The quest to find a perfect purse is not lost on most women. Take Joanna, the founder of newbie bag line JEMMA. She was tired of hunting down a bag that met her professional needs in terms of both aesthetics and functionality, so she ended up creating her own. The Emma (pictured in blue, above) is a leather bag that’s loaded with features. It stashes a 15″ laptop, has multiple tech sleeves, plus a bunch of other compartments to keep everything from your keys to your lipstick organized. It can be carried multiple ways (a must-have if you’re commuting) and it’s available in three chic colours. The Emma bag is such a hit, the brand has followed it up with the Jojo bag (the cute taupe / pink style you see above), designed to be the ultimate ladylike go anywhere bag for weekends and holidays. The timeless silhouettes and styling means buying the two of these bags will basically complete your purse wardrobe!
Who It’s For: Your wife, so she can stop buying purses and be satisfied with THE purse. Your sister, who just graduated and nabbed her first big job in the city. Your mom, as a gorgeous keepsake piece she’ll love to show off to her friends.
What It Costs: The Emma is $398 USD and the Jojo is $358 USD.
Where It’s At: Both bags can be bought at JEMMA.
BONUS entry into last week’s Pantone Colour of the Year cosmetics giveaway – tell me in the comments below, what do you think of these chic bags?
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[…] On the priority list of most women: the quest to find the perfect handbag for work and life. It is important given that we carry it literally everywhere we go, for every occasion. I like to think of it as a meaningful investment for a lifetime need. View Here. […]
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I think they are great little purses for professionals or a special night out. I am a subscriber. Thanks 🙂
I like them all, but especially the Emma.
I could definitely se me purchasing one of these bags,
I like them all, especially Emma. Jojo reminds me of some of my mother’s purses from the sixties.
I love the Emma bag – so beautiful
I like both of the bags. The Emma would be perfect for my daughter for work.
I like the blue bag the best and love the ability to carry the computer!
Cute. I like the bigger one best. I like to carry my whole life around with me 🙂
I love the blue bag is it would fit my needs so very well.
I really love the blue one!
The Emma bag is very cute and practical!
Classy. The pink bag is my favourite
The Emma bag in Black & Vanilla is super cool & practical.
Gorgeous! I love that you can fit a laptop in the Emma.
Love the Jojo in pink, combined business and casual
The Emma bag is the one I like!
They look sharp, but not really my style
They’re nice bags, but not something I would pick up for myself.
Nice bags, but I prefer a crossbody bag.
Hi there! All of our bags come with an adjustable crossbody strap so you can always switch it up!
I like these but I also feel that crossbody is the best – as my hands are always full 🙂
I’m a subscriber
I like that the Emma bag is big enough for a laptop.
Love these purses, very retro look and greasy colours for the season. Personally I love the Jojo- very 50s!
Great**** not greasy!!!
these bags are fantastic! i’d like one of each (emma in “navy” and jojo in “ballet”) 😉
I think they are very cute, I don’t think they would be compatible with my life though, I like something with a longer strap that I can wear instead of carry so that I have my hands free
Hey Chantelle! All of our bags come with an adjustable crossbody strap. The JEMMA Bags have everything you need!
They are adorable!
They are sweet purses, but not really my style.
I am always looking for an “Emma” with lots of compartments.
Hi Everyone! All JEMMA Bags come with adjustable crossbody straps!
Hi everyone! All JEMMA Bags come with an adjustable cross-body strap! JEMMA Bags have everything you need.
Pantone Colour of the Year cosmetics bonus entry: the fact that it can hold a laptop is very appealing ‘cos it looks like a regular purse. Thanks
Emma is beautiful!! such class and elegance!
These bags are lovely. Wish I could afford one.
I like all 3 but the blue one is my favorite
I love all three but really like the taupe jojo bag.
These bags are fantastic and I love all three of them! Thank you!
I love all 3 Bags thank you
I like these bags for someone professional, but they wouldn’t work for my everyday life.
They are very lovely. great that the one can hold a small laptop which means fewer bags to cart around
Love these bags! Especially the navy one.
These are very elegant and lady-like. I think I’d use them for special occasions. Normally I can’t function unless my bag goes over my shoulder, or cross-body.
I think they are beautiful!
Oh gosh the Emma bag would be perfect for my needs!
I love these bags. The pink bag is so feminine.
I love all the bags especially the pink one 🙂
I like all of them!! They look stylish, unique and comfortable.
I think they’re so stylish!
these bags are lovely and very stylish