You Say You Want An Evolution
What It Is: Meet the bra that’s changing all bras. I actually feel like I’ve been giving bras a lot of coverage as of late – between RYU, Anita, and La Vie En Rose. But this one stuck out for a few reasons. First, it’s from a Canadian brand called Knixwear. Second, their new 8-in-1 Evolution Bra, has pre-sold to the tune of $1.4 million. Why the love? Well for one, it’s totally flexible design-wise. It’s fully reversible from black to ‘flesh’, including the straps, which can be worn in a few different ways. It’s also hyper comfortable and designed to take you from work to play – it keeps your ladies supported when worn for regular daytime activity, but also doubles as a moisture-wicking, anti-microbial sports bra for when your life takes you to the extreme. Did I mention it’s also supposedly super comfortable?
Who It’s For: Your workout buddy, for reaching a fitness milestone. Your sister, because you’ve been on a lifelong hunt together for the perfect bra. Your wife, who eschews frilly, flirty things but hates the way sports bras give her uni-boob.
What It Costs: The Evolution Bra is currently available for pre-sale only. Prices start at $55 USD for a single bra.
Since we’re talking about lingerie, how about an extra entry into my Anita giveaway? Tell me in the comments below – would you be interested in the Evolution Bra?