Breast Intentions


What It Is: Confession time: I’m terrible with dealing with bad news, at least in a gift-giving respect. I may be one of Canada’s best-known gift givers, but when it comes to matters of sympathy or sorrow, it’s tough. The people at Rethink Breast Cancer get it – and they’ve launched a new line of products that are actually useful for a woman facing a breast cancer diagnosis, but also frank, with a touch of sharp humour. When you want to show your empathy for a loved one that’s been diagnosed, they invite you to choose items from their line, instead of investing in say, a random ‘pink’ item or yet another bouquet of, sorry, useless flowers. Not only are the products practical, 100% of proceeds go back to Rethink, which targets young women in particular and encourages action on early identification measures and education related to breast cancer.

Who It’s For: A loved one facing a diagnosis. A loved one with a loved one facing a diagnosis. A young woman in your life that needs to learn about what to look out for with breast cancer.

What It Costs: Prices range from $4 – $100.

Where It’s At: The line is part of Rethink’s #GiveACare movement. You can buy it online at

BONUS ENTRY into my Present Day Gifts giveaway – I invite you to share your stories about being impacted by breast cancer in the comments below, if you feel comfortable doing so. It’s October, which is infamously a month for breast cancer awareness. How has it impacted you? Have you participated in walks or other charitable initiatives? Become more aware about self-screening? Known someone that’s been diagnosed? Gone through it yourself?

24 Responses to “Breast Intentions”
  1. Steven Y says:

    My girlfriend’s mother passed away from Breast Cancer on Christmas Eve a few years ago.

  2. Chanel O says:

    I have been fortunate enough that nobody in my life has ever suffered from breast cancer, but my heart goes out to those affected

  3. aketch says:

    I have a friend who was diagnosed many years ago and is now thankfully doing very well.

  4. redlizzy1 says:

    In the past 4 years, 2 of my friends have gone thru surgery and/or radiation. And of course, you want to be there for them and support them. Having a gift guide for actual useful items is a great idea. I love this RETHINK campaign.

  5. Heather Swanson says:

    my bank gets involved with the campaign

  6. Kim K says:

    My mil had breast cancer and a mastectomy, so I am very diligent about self examinations. I give back to this cause too.

  7. aclily19 says:

    This is a cute idea for raising funds. This is a cause that is very near to my heart. I’m lucky that my mother beat breast cancer and had it at a the young age of 39. Sadly she lost both her mother and sister to breast cancer. Early detection is key so please please make sure you have regular screening and self exams.

  8. Too many family and friends going through treatment, I think the gifts are a good idea

  9. mcmc says:

    We all know more than one person who has been affected by breast cancer.

  10. cosmicread says:

    These gifts are a great idea. I always make sure to donate to campaigns and fundraisers.

  11. Tom D. says:

    My father never smoked, but died of lung cancer 5 months after diagnosis. This evil must be defeated. The answer is out there. Please contribute to researches to cure cancer.

  12. Gigi says:

    When we think of breast cancer we generally think of it as a woman’s disease. Unfortunately, I know of two men that have had breast cancer. While one was able to beat it the other was not. While in remission the cancer came back and spread to his lungs, brain and spine. He died leaving behind a wife and young son. Hopefully, we will be able to come up with a cure for everyone in the near future.

  13. Aimee says:

    Breastcancer awareness is important. I know seeing these campaign s remind me to check and take care of myself.

  14. Alyssa says:

    My old junior high teacher had breast cancer. The stories of resiliency inspire me.

  15. Alison K says:

    BONUS Present Day ENTRY: cancer has plagues many people in my life

  16. Susan says:

    I have had work colleagues fight breast cancer and am happy to see this line of gifts. Breast self-examination is so important. Let;s beat this!

  17. Katie says:

    I know many people who have been diagnosed with and survived breast cancer. I have done the Run for the Cure many times, and I did the Weekend Walk to End Women’s Cancers

  18. Anne Derkat says:

    I think this is a great idea. Fortunately, I have not had to deal with this issue.

  19. dabrowne says:

    I like that %100 of the proceeds go back to Rethink. My dear friend lost her battle to breast cancer. Myself and 2 of my sisters also have cancer, though not breast cancer. I wish lymphoma and other cancers were as well funded as breast cancer.

  20. Victoria Ess says:

    I know someone close to me who survived this.

  21. intensev5 says:

    My grandma passed away from breast cancer.

  22. cookie3 says:

    I have a sister who survived breast cancer so far.

  23. Lisa S says:

    I Run for the Cure every year. I have been fortunate enough to have not had experience with breast cancer first hand but it is such an important cause.

  24. Joan G. says:

    It is one of the charities I support.

Tell me what you think...

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: